**Account Health** reports the number's **display name** and whether Meta approved it. A refusal is the least
serious thing on that page, and the easiest to misread.

## What it does and does not stop

**Messages keep sending.** An unapproved display name does not block anything. What it changes is what the
customer sees: your number instead of your business name.

That is a real cost — an unknown number is more likely to be ignored or blocked, which feeds into
[quality rating](whatsapp-quality-and-limits) — but it is not an outage, and nothing here needs reconnecting.

## Why a name is refused

Meta's rule is that the display name must be the name customers know the business by. Refusals usually come from:

- a name that does not match the business's own website or registration,
- a generic word or phrase rather than a business name,
- a name containing a URL, a phone number or a promotion,
- a name that refers to WhatsApp or Meta.

## What to do

The display name is changed in **WhatsApp Manager**, not in Lynomia Chat. Change it there, submit it, and Meta
reviews it. **Account Health** will report the new state once Meta has answered.

Do not reconnect the inbox, resubmit templates or recreate the number. None of those is connected to the name.

## Who can do this

The person with access to **WhatsApp Manager** for that business. In Lynomia Chat, only an administrator can even
see the current state, on Account Health.

## Limits

- **Lynomia Chat cannot change or submit a display name.** It reports what Meta says.
- **There is no notification** when a name is approved or refused.
- **A name change can take days** and Meta gives no estimate.
- **A refused name does not expire.** The number keeps showing as a number until a name is approved.

## Related

- [What the number's status means](whatsapp-number-status)
- [Quality rating and messaging limits](whatsapp-quality-and-limits)
- [Connect a WhatsApp number](connect-whatsapp)