Account Health reports two numbers Meta keeps about your WhatsApp number: a quality rating and a messaging limit tier. They are related but not the same thing, and confusing them wastes effort.
Quality rating
Green, yellow or red. It is a rolling judgement based on how recipients react — blocking the number, reporting it, or simply never replying. It is not about your templates being approved, your server, or how many messages you send.
Yellow and red are treated as risky here: Lynomia Chat records the transition in the operator log so a drop is visible after the fact rather than discovered later.
| Rating | What it means in practice |
|---|---|
| Green | nothing to do |
| Yellow | enough negative signal to be noticed. Still sending. This is the moment to act |
| Red | sustained negative signal. A messaging limit cut usually follows |
Messaging limit tier
How many unique customers you may start a conversation with in a rolling 24 hours — not how many messages you may send. Replying inside the 24-hour window does not count against it.
Tiers go up on their own when you send consistently at quality, and down when the rating is red. Hitting the ceiling shows up as Rate limited on the number's status — see what the number's status means.
What actually improves both
Only one thing, in the end: send messages people want.
- Send to people who asked. An audience built from customers who opted in behaves completely differently from one built from every contact you have.
- Send less, and less often. The commonest cause of a yellow rating is the same list receiving the same kind of promotion repeatedly. It is also what produces error 131049.
- Make it obvious who you are in the first line. A message that reads as unexpected gets blocked.
- Answer replies. A number that only broadcasts collects worse signal than one that holds conversations.
What does not help: resubmitting templates, reconnecting the number, changing the display name, or sending the same campaign again to the people it failed for.
A worked example
A clinic's rating goes yellow a week after it starts sending a weekly offer to its whole contact list. It stops the weekly send, keeps appointment reminders — which are about one transaction and go to people expecting them — and sends nothing promotional for a fortnight. The rating returns to green and the tier is untouched, because it never reached red.
Who can do this
Administrators read Account Health and run campaigns. Agents can see neither.
Limits
- Neither number can be changed from here, or by support. Both are Meta's.
- There is no history in Lynomia Chat. Account Health shows Meta's latest answer.
- No alert fires when the rating drops or the tier is cut.
- A tier increase is not something you can request in the product.
- The rating is per number, so a second number does not inherit a good one — and splitting marketing onto a separate number to protect the main one is a decision to make deliberately, not a trick that removes the cap.