Account Health reports the number's display name and whether Meta approved it. A refusal is the least serious thing on that page, and the easiest to misread.
What it does and does not stop
Messages keep sending. An unapproved display name does not block anything. What it changes is what the customer sees: your number instead of your business name.
That is a real cost — an unknown number is more likely to be ignored or blocked, which feeds into quality rating — but it is not an outage, and nothing here needs reconnecting.
Why a name is refused
Meta's rule is that the display name must be the name customers know the business by. Refusals usually come from:
- a name that does not match the business's own website or registration,
- a generic word or phrase rather than a business name,
- a name containing a URL, a phone number or a promotion,
- a name that refers to WhatsApp or Meta.
What to do
The display name is changed in WhatsApp Manager, not in Lynomia Chat. Change it there, submit it, and Meta reviews it. Account Health will report the new state once Meta has answered.
Do not reconnect the inbox, resubmit templates or recreate the number. None of those is connected to the name.
Who can do this
The person with access to WhatsApp Manager for that business. In Lynomia Chat, only an administrator can even see the current state, on Account Health.
Limits
- Lynomia Chat cannot change or submit a display name. It reports what Meta says.
- There is no notification when a name is approved or refused.
- A name change can take days and Meta gives no estimate.
- A refused name does not expire. The number keeps showing as a number until a name is approved.