Businesses that run on WhatsApp
If WhatsApp is where your business actually happens, the number stops being one person's phone: it becomes a team inbox with templates, campaigns, reporting and a conversation history nobody loses when somebody leaves.
What a WhatsApp-first business puts together
The official Cloud API, in a team inbox
One number, several agents, assignment and labels, with delivery and read status on every message — not a phone being passed around.
Templates managed where you work
Write templates, submit them to Meta, follow approval status and map variables to contact fields, across more than one WhatsApp Business account if you have them.
Campaigns to a saved audience
Send an approved template to a contact filter your team maintains, and read delivery reporting per recipient. Needs the WhatsApp campaigns setting enabled for your account.
Guided conversations where they help
A flow can collect what you need before a person joins — an order number, a branch, a language — and hand over with everything it gathered. Needs the flow builder setting enabled.
Worth knowing
Templates are approved by Meta and its timings are Meta's. Voice and WhatsApp calling are not part of this product. The campaigns and flow capabilities each need their setting enabled for your account, and both need a WhatsApp Cloud inbox.