Sales and enquiries
An enquiry that waits is an enquiry somebody else answered. This is the set-up for responding quickly on whichever channel it arrived on, and for keeping what was said attached to the person rather than to the agent who happened to take it.
What a sales or enquiries team puts together
Answer where the enquiry arrived
Website chat, WhatsApp and SMS in one inbox, so an enquiry does not have to be moved into email to be worked on.
Route it to the right person
Assignment policies and teams put an enquiry with whoever handles that product, region or language, within business hours.
Keep the context on the contact
Custom attributes, notes and the activity timeline mean the next conversation starts from what was already said, by whoever is on shift.
Reach back out deliberately
Build an audience from the fields you keep and send a one-off campaign to it — on WhatsApp with an approved template, or by SMS.
Worth knowing
This is not a CRM: there is no deal pipeline, no forecast and no quote in this product. The LeadSquared connection exists for pushing contacts into a CRM you already run, and it is off until enabled for your account.